My interview and photos with Lala Berlin x Spotding is now online on Lalaberlin.com. I did creative direction on this project and choose a bunch of my cool London girls to shoot the Lala berlin collection in various places around London. You can also read about my friends; blogger Camille and jewelry designer Anissa and seven more girls are to be featured – so stay tuned!
Lala Berlin silk shirt and coat. Vintage jeans & sunnies, Zara heels, Prada bag and Maria Black jewelry.
Photo credit: Eva K. Salvi.
Interview by Lala Berlin:
Next in line of our Lala London Crew series is our strawberry blond fashion expert Fiona Jane, who’s also the face behind the lifestyle blog spotding.com. Danish born with German and English roots and currently living beween London and Ibiza – the first time we met Fiona we instantly knew she’d be perfect to lead this project. She brought togehter an eclectic mix of London based creatives and styled them with perfection featuring our Autumn/Winter 2016 collection. See which styles she picked for herself, where she hangs out on the weekends and why the ’90s inspire her at the moment.
You were part of the Lala London Crew shooting! What are your favourite pieces of the AW 2016 collection? As I was part of the planning of the shooting in London, I received the whole collection to select and style the best looks. In conversation with each girl we choose what they felt most comfortable in and suited their personal style. I must say that it was difficult to choose one look as I could see myself in so many of the pieces. I really fell in love with the vintage inspired silk shirt, the leather skirt, the classic detailed black dresses and the long coats in both mint and black.
How would you describe the style of lala Berlin and what do you like most about it? The style of lala Berlin is urban, international and cool. I have been coming to Berlin Fashion Week for many years and my highlight was always lala Berlin’s fashion shows, which are always stunning and full of surprises!
How would you describe your style? My style is very eclectic and I dress according to my mood – it can be described as 70s-boheme mixed with classic wardrobe essentials.
What’s your secret outfit for an “I have nothing to wear” day? The secret is to have a great selection of comfortable and perfect fitted jeans – that works every time! Depending on the occasion you style it up with either a t-shirt or silk shirt, heels or boots. Add some simple jewellery. In my case gold and your favourite statement blazer leather jacket!
What’s so special about London? And what are your favourite places for a coffee, for a drink and for a shopping day? London is special but not always easy. I normally say that it takes about 1-2 years to make London a place you really love and fell like staying in forever. The first years are the toughest, but it’s about just keep going and great things will come to you. I have many favourite spots in London, but to mention a few I love Granger & CO. on Westbourne Grove where they have great coffee, but also the most delicious ricotta pancakes. I adore to take a stroll down Mount Street where they have a great selection of high-end designer shops. A Saturday walk on Portobello road to find vintage and antique bargains is also on top of my list. For drinks I like to go to hotel bars or swinging 60s rock ‘n’ roll heritage bars like for example Scotch of St. James.
Could you please define the “typical London style” compared to other European fashion cities like Paris, Milan or Berlin? In London there are no restrictions, you can be whoever you want to be – colourful, daring or experimental!
You are a busy bee – creative director, blogger and DJ! You even have your own agency called Spotding. What was the idea behind it and how does a typical day in your life look like? I’ve always been a multitasker and loved working on various creative projects. I’ve enjoyed running my blog, and dj’ing for the past seven years alongside working in PR and Events. Recently, I decided to start the Spotding Agency, where I help brands from all over the world to position themselves in the UK. A typical day can vary a lot, but normally consists of a mix of office work, meetings with influencers & media relations, attending fashion weeks/fairs or to be on location for a photo/video production.
What do you think will be the must-have or the biggest trend of the upcoming Autumn/ Winter season? I love the whole 90’s vibe that’s going on and which I have already taken to me with my old Dr. Martens and choker! For the upcoming season I’d like to invest in a long and practical coat, an off-white cashmere sweater and a pair of cowboy inspired boots – I wear boots all year round!