Levis day event
I came back to Copenhagen last night. I have had such a fun weekend and are now ready to share some experiences with YOU!
LEVIS CURVE ID CAMPAIGN EVENT:
Thursday I went to the Sanderson Hotel to check-in, together with Signe from the Uk based blog Wunderbuzz. After that we meet with the other bloggers from Denmark & Sweden. We went together to the St. Martin Lane hotel, where we leaned more about the Levis Curve ID.
Levis have been studying the shape of over 60,000 women through 3D body scans and after that created the Custom Fits for woman as a unique solution. Levis have named the three models: slight curve (Lykke Li), Demi curve (Pixie Geldorf) and Bold curve (Dj Miss NINE). Levis’s new collection is based on this fact, celebrating shape rather than size.
We all got measured and I found out that I’m a Demi Curve. Next stop on the program was going to the Levis Flagship store at Regent street to pick up a pair of CURVE ID jeans. We did a bit of shopping, before we again were meeting at the Sanderson Hotel for dinner. Delicious food and lots of blogging talk, of course..
Picture 1: Me at Oxford Circus on my way to Topshop. Picture 2&3: Signe from Wunderbuzz. Picture 4&5: Danish & Swedish bloggers waiting outside St. Martins Lane Hotel. Picture 6&7: St. Martins Hotel, where we got measured and our picture taken. Picture 8&9: Swedish bloggers at the Levis flagship store. Picture 10&11: Dinner at Sanderson Hotel. Danish bloggers: afashiontale, trineswardrobe, Buytheway, Wunderbuzz & fredesblog.