2:12 pm

Interview / GRAZIA.IT


During Paris Fashion Week my friend and photographer Gianluca shot some of my outfits at my AirBnb apartment and around Paris. The photos and a interview about me is now online at GRAZIA.it. The article is in Italian, but I have added the interview in english below. I hope you like it? Many thanks to Gianluca and Sara at GRAZIA.it.


Left: Dress by House of dagmar | Right: 2ndDay jacket & Stella Luna wedges |


Fiona Jane, Founder & Creative Director at www.spotding.com. Occasional DJ at fashion events.

Tell us about your “fashion story” – When did you decide that you wanted to be in the fashion world?

I am 31 years old, Danish born with a mix of english and german roots. I lived in Copenhagen most of my life, but the last three years London have been my home base.

I always knew that I wanted to work with something creative and related to fashion. When I was little I loved playing “dress up” in my grandmother’s closet, and I also started early to sew my own clothes out of second-hand pieces – my dream was to become a designer! When I was 16 I started modelling and through my job I experienced the fashion industry behind-the-scene and got even more fascinated about fashion and style. After travelling as a model for a couple of years I started studying Design technology & business in Copenhagen and shortly after I created my blog in 2009. Alongside my blog I worked as a freelance stylist, arranged fashion events and dj’ed occasionally. Today I focus on the blog and SPOTDING CLOSET, which is a film concept where I interview inspiring women and their closet from around the world. I share these films on my blog alongside my style, inspiration and travel stories. I still DJ at fashion events in London and beyond – Fashion and music goes hand in hand for me!


How would you define your style?

It’s very eclectic and very depending on my mood and the weather really. I have always been very into to the 70’s period, but I like to play with different styles, work with silhouettes and mix vintage with modern pieces.


Which are your fav brands to wear?

Saint Laurent, Celine, Loewe, Dries van Noten, Issey Miyake, Stella McCartney, Marques Almeida, ASOS, Topshop, Freya Dalsjø, 2ndDay, Baum und Pferdgarten, Mark Kenly Domino Tan, Saks Potts, Acne, Carin Wester, House of Dagmar, BACK, Lala Berlin, ZARA and vintage bought on my travels or on eBay.


Where do you usually shop?

I mostly shop items on my blog where I collect my favourite things from online shops like Net-a-porter, Matchesfashion, Browns, ASOS & Topshop. I also like to shop on my travels, and that’s always a mix of high-street and high-end stores. I also love a good flea market and well-selected vintage shops.


Do you have a style icon you look up to?

I love these following women, their style and most of all their attitude: Françoise Hardy, Jane Birkin – Patti Smith, Jeanne Damas, Say Lou Lou, Abbey Lee Kershaw, Erin Wasson and Alexa Chung.


Do you have a beauty routine?

Not exactly, but I always remove make-up and use a moisturising cream. For beauty products I use various brands; No7 eye-make up remover, Clinique liquid facial soap mild, moisture surge & all about eyes serum, Ziaja day & night creme, Kiehl’s midnight recovery concentrate & over-night biological peel, Aesop body cleanser & balm, Bio-oil, Bjork & Berries body scrub and Moroccanoil intense hydrating hair mask

I always wear mascara – my favourite brands are Lancome, DIORshow, Rimmel and Loreal. I can’t live with out a concealer to keep my skin beautiful. I use MAC studiofinish concealer & Yves Saint latent touche eclat followed by MAC studio fix or bareMinerals golden fair. For parties I like to apply a black MAC or TOPSHOP eyeliner, CHANEL brown shaded eyeshadows and shiny highlighter on my cheeks with MAC’s soft & gentle mineralize skin finish. I also love to wear red lipstick from NARS, MAC or CHANEL, but then I keep my eyes more natural looking if I decide to do that. Either way!


Do you usually read or consult other websites or fashion blogs? if yes which are your favourites?

I like to check the following sites to keep myself updated: VOGUE, BOF, Space Matters, Makeitlast and then browse through instagram of course!


Which are the pieces you’ll suggest our reader to buy or wear for next Winter?

A long brown cashmere turtleneck from the Danish brand 2ndDay. I would also recommend to buy a “Fabric Shaver” on Amazon. It’s brilliant to remove fabric pills from knit-wear. This way they can all be recycled for next season and look as good as new!

The LOEWE puzzle bag, I’d like to add the medium size in tan and their super cool Filipa sunglasses!

The Vetements patchwork high-rise straight leg jeans or a pair of vintage Levis 501


What do you like to do in your spare time?

I enjoy creating films, learn about photography, reading books and travelling to Ibiza or Copenhagen!


Do you have any big project or dream for the future you’d like to share with us?

I have a couple of interesting projects in the pipeline, but the most special is my baby “SPOTDING CLOSET” which I have been working on for a while now. It’s my film project where I feature inspiring women and their closet’s from around the world. I have already shared 12 short films and I’ll start sharing a new one every month in 2016 – follow my blog www.spotding.com to see more!

xxx Fiona Jane


Thanks for the feature. See more photos on GRAZIA.it. 


Photos by Gianluca Senese