Spotding is a lifestyle blog about style, beauty & travel.

Danish born Fiona Jane has German and English roots, yet is a citizen of the world currently living in London.

Amongst the first Danish fashion blogs Spotding was founded in April 2009 by Fiona, as a platform to share her thoughts on style and inspiration. Fiona has over 15 years of experience working in the fashion industry as a model, stylist, creative consultant & DJ.

Fiona has seamlessly combined her passion for music and fashion to great effect which has allowed her to collaborate with an exciting array of brands, most recently she was DJ’ing at Zalando Style Icons in Copenhagen, an exclusive ‘The Outnet’ event in London, at MONKI’s 10 years anniversary in Copenhagen, was one of the style influencers of the Gina Tricot campaign “Guided by Style” and latest one of Lala Berlin’s & Maria Black’s London IT- girls.

Fiona regularly attends international fashion weeks and her style has been featured on VOGUE.com, GRAZIA (IT, DE), New York Times Fashion, London Evening Standard, ELLE (DK, UK) and Harpers Bazaar (US).

For more info, DJ bookings, brand collaboration, styling & consultancy inquiries, please email: fionajane@spotding.com



Why Spotding? The blog name was inspired by the word “trend-spotting”, as Fiona likes to “spot” trends, things and places. She made up her own word Spotding, which also include the German word “ding” which means a thing!