Spotding is a lifestyle blog about style, music & travel, also featuring interviews with creative women.



Founder of Spotding.com, Spotding Closet / TV, Spotding Closet Sale & Spotding Agency

Danish born Fiona Jane has German and English roots and currently lives between London & Ibiza. 

Amongst the first Danish fashion blogs Spotding was founded in April 2009 by Fiona Jane, as a platform to share her thoughts on style and inspiration. Fiona has over 10 years of experience in the fashion industry as a model, stylist, creative consultant and DJ, both national and internationally.

In 2011 she founded Spotding Closet Sale, which is a market where bloggers, stylists and other creatives meet to sell out of their closet. In 2013 she founded the video concept Spotding Closet, which features inspiring women and their closet. They have included amongst others; model & artist Chloe Nørgaard, singer FALLULAH, fashion blogs Trine’s Wardrobe & Nina Suess, DJ & producer CASSY & Ballet dancer and TV presenter Cecilie Lassen. Discover more closet interviews on the blog and subscribe to the You-tube channel: Spotding TV.

Since 2006 Fiona Jane has been creating concepts and executed events within the fashion and lifestyle industries. In 2011 she graduated with a bachelor in Brand design from KEA- Design in Copenhagen and the year after she moved to London where she studied Creative Entrepreneurship at Central Saint Martins.

Fiona started assisting stylist Rebecca Corbin- Murray, then she worked at Starworks Group as a PR assistant, followed by a job as the International Event Manager at rewardStyle – a digital affiliate company, where she executed exclusive blogger events with retailers such as Net-a-Porter, Matches Fashion, Topshop and ASOS to mention a few.

Based on Spotding’s success stories, it have allowed Fiona to collaborate with an exciting array of companies; to mention a few Fiona had her own TV show for Monki Television, won an Aussie blog award, DJ’d for H&M, shot street style photos for Brazilian VOGUE, interviewed and created fashion films for Danish designers Anne Sofie Madsen & Stine Goya, acted as creative consultant at COVER magazine, created key events during Copenhagen & London Fashion Weeks for Dior, MoonSpoon Saloon and Won Hundred as well as creating ‘Blogger parties’ with international influencers such as Facehunter, Dandy Diary, Hanneli, Journelles & The-Blab. More recently she was one of the style influencers of the Gina Tricot campaign “Guided by Style” and DJ’ed at an exclusive The Outnet event in London.

Fiona Jane has amongst others been featured in magazines such as VOGUE.COM, GRAZIA.It, GRAZIA.de, New York Times Fashion, ELLE (DK, UK) and Harpers Bazaar (US).

Get in touch! 

Please get in touch if you would like to say hi or work together; for brand collaboration, styling, creative consulting, DJ booking, model work, press inquiry or advertisement, email fionajane@spotding.com.

Why Spotding? 

The inspiration for the blog name is inspired from the word “trend-spotting”, as she likes to “spot trends, things and people”. Fiona made up her own word Spotding, which also include the German word “ding” which means a thing!