A ding about Spotding.com
Spotding.com is an online style universe aiming to inspire, interact and explore, celebrating personal style and curiosity on fashion.
Spotding was founded in April 2009 by Fiona Jane as a way to share her thoughts on style and inspiration with the world. Fiona is Danish born, with English and German roots. At the moment she lives between Copenhagen and London, where she besides her blog currently works as a creative event consultant.
On Spotding you can follow Fiona’s fashion & lifestyle adventures in London and beyond. Expect fun fashion inspiration, personal style pictures and cool closet films. Also discover new and exciting brands while listening to selected music playlists. Fiona is very adventurous and loves to travel. She travels to fashion weeks, music festivals and even to the jungle. She is of the opinion that there are no rules in fashion and that it should be fun as long as it feels right. Her style is very eclectic but to put a few words on her style Fiona describes it “Rock ‘n roll Boho-chic with Scandinavian touches!”
Spotding hopes to offer an inside of the fashion world that is positive and creative. A vision that can inspire others intellect and a place in which to change, discover and enjoy through all aspects of life.
A ding about Fiona Jane
Fiona got thrown into the world of fashion at the tender age of 16 when she started modeling in Milan. After finishing her high school she travelled for about 2 years modeling full time in Paris, Milan, Germany, Athens and Istanbul. For Fiona it was a natural transition to continue working behind the camera so to speak. She is known for her personal bohemian style and Fiona’s creativity has no limits, whether it’s visuals on her infamous blog, styling work, filmmaking, photography, events or even dj’ing. Fiona always brings something special to the projects that she is involved in.
Fiona was amongst the first Danish fashion bloggers in Denmark. The blog’s success has allowed her opportunities to collaborate with an exciting array of companies, in ways she wouldn’t have previously dreamed possible. To mention a few she had her own TV show for Monki Television, won an Aussie Blog Award, styled POP Cph campaign, Dj’ed for H&M, took street style photos for Brazilian VOGUE, reported for MTV District UK, interviewed & edited films for Danish designers Anne Sofie Madsen & Stine Goya, creative consultant at COVER magazine, created key events during Copenhagen Fashion Weeks; Dior, MoonSpoon Saloon, Won Hundred as well as Blogger parties with international bloggers like Facehunter, Hanneli & Dandy Diary.
When Fiona is not behind the lens, DJ booth or setting off to a new destination she is in her office in central London. She is a digital “nerdy” girl who loves film editing, curating and sharing her love for visual treasures. She says that her job is her lifestyle and wherever she moves around her eyes are always wide open for new ideas she can explore further and share on her blog.
A ding why
Fiona loves dressing up, and experimenting with outfits. She loves to hunt down vintage treasures, mixing colors, to be inspired by others and the latest trends. That’s also why she likes to capture style and beauty on Spotding and in her “Spotding Closet” films. She loves that so many people can come here and share in the fun of life’s fancy assets. Fiona’s purpose is to inspire others to seek, create, and enjoy those moments themselves.
You might have asked yourself why the blog is called Spotding. Back in 2008, when she began to think about starting the blog, she liked the word trendspotting, because she likes to “spot trends/things”. Fiona developed those words and made up her own SPOTDING. The German word “ding” fitted perfect, as part of her is German.
Thanks to you
Most important are your visits, feedback and comments that keep this ding going. So, thank you for taking time to explore the Spotding universe.
Help us support your city by sending us links to shops, blogs as well as suggestions for the next closet girl close to you.
Fiona’s English is not her mother tongue and as good as she would like it to be, so if in any way you would like to correct her, don’t hesitate for a second
Join Spotding! If you are interested in contributing to the site or are looking for an internship, please send a short bio and a piece of writing or visual material to email@example.com. At the moment Spotding are looking for people based in London and are interested in street style photography and film production. It’s an advantage if you can work in Final Cut pro.
Get in touch
For collaborations, press inquiries, styling work, DJ booking, model work, advertising or just get in touch, please email firstname.lastname@example.org.
Website credits: Jonas Kjærgaard, Chris Pedersen, Asger Hjort and Marshoud Dababneh.
TV credits: Jonas Møller.