11:18 am






I wish I could wear this Dorothee-Schumacher fur jacket next week at Copenhagen Fashion Week. It’s on sale now very tempting, but still expensive..  £2.533,01 NOW: £1.773,01. Find it here.

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10:39 am

BAST Magazine



I asked my friends behind BAST Magazine to do a little Q&A on their latest issue! Read below.

All the best from sunny Barcelona x Fiona

BAST MAGAZINE Q & A: Can you tell me a little about BAST magazine? Bast magazine is a Danish/Icelandic online magazine founded in 2011, focusing on fashion, music and art within wonderful Scandinavia. The issue is published online 4 times a year and has grown increasingly since we started. We have now readers from over 60 countries around the world which we find quite pleasant.

What is special about this recent BAST issue? and is there any particular trends that you have focus on? Bast no.11 was launched for the first time in print during Reykjavik Fashion Festival where the main focus was Icelandic Fashion. The Icelandic Fashion scene is still young and small but we have a few really talented designers out there which has been a great journey to follow. Bast magazine will always focus on young and up coming talents within fashion, music and art and therefore it was really fun to work with the Icelandic designers for the issue. We did a fashion editorial with the designers which came out great. Go and check out the issue online here: http://issuu.com/bastmagazine/docs/bast_rff_fyrirnetid

Are you working on any special projects or collaborations at the moment? We are working on a new fashion film at the moment and then we recently launched a brand new website were we announced two new members to Team Bast, go and check them out at www.bast-magazine.com. Bast is also getting ready for the all the great music festivals, first stop Distortion and Roskilde Festival and then festivals in Berlin and Iceland – Never a dull moment for Team Bast.

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2:33 pm

Fatima hand



I love the Fatima hand symbol. This design might be the right ones. I must go to Selfridges or Harrods which is where they sell Thomas Sabo in London.  1/ Glam & Soul Pendant 179 pounds 2/ Glam & Soul Pendant 105 pounds

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1:11 pm

Designspot: Common Interview



I am inspired by both women’s and mens fashion and these two designers behind the Swedish brand COMMON have in my opinion something special going on. That’s why I have asked them a few question to get to know more about their brand. I also love their previous collection where they presented prints on bumper jackets and cool caps, which I could see myself wearing. I believe there are much more to come from COMMON and I can’t wait to see how they transform their design into women’s fashion too.


Common Interview with the Swedish designers Saif Bakir & Emma Hedlund


Fiona Jane: You have previous worked with Kanye West, Wooyoungmi, House of Holland, and COS. What made you decide to start your own fashion brand? 

It was when we helped sett up Kanye’s studio and label in Paris that we came to realize that we could be doing the same thing for us and this triggered the desire to run our own label. So when Kanye decided to move the studio to London we thought it was time for us to set up Common.

 FJ: What is the inspiration for your AW14 collection?

 The AW14 collection is inspired by the engineered, polished and purified world seen in Andrew Niccol’s Gattaca film, where the past and future are combined and interconnected to create a perfect balance of classic sartorialism and modern aesthetics

FJ: What have happened for the Common brand since 2009, when you won the H&M and Swedish Elle’s newcomer award?

We won the award January 2013. Its not long ago but we have since then pick up a few other awards including the NEWGEN MEN where we got there opportunity to showcase during London Collections: Men in January

FJ: You both studied in London, so what are your favorite inspirational hang outs there? 

London is a great place for inspiration. Its very dynamic, divers and multicultural so really anywhere you go there is always something that would inspire.

FJ: Are you planning to design women’s wear one day? 

We do get that question quite often. Emma did actually graduate from BA womenswear at Central St Martins and did the womenswear at Kanye so the knowledge and possibility is definitely there.

FJ: Congratulation that you received the Topman-sponsored NEWGENMEN support at this season’s London Men’s Collections. What are your expectations for the next season? 

Thank you! we are very grateful for the support we have received Topman and The British Fashion Council. Our AW14 collection was well received and hope that we can do an even bigger and stronger collection in the coming season.

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11:47 pm

LFW: Somerset house



Hey guys, I am back in London after Milan Fashion Week where I have been taking loads of great street style and backstage photos. These pictures I took at Somerset House where I discovered some new cool brands; Romance was born, TZUJI, Georgia Hardinge etc. Click on the images to see more. I am doing way too many things at the moment and I am quite stressed I must say (in a good way). I am so excited to share some VERY good news with you. Saturday 1st March will be the launch day for a new CLOSET project that I have been working on lately. I am doing it together with my good friend who is based in Monaco, yes very glamours! Monday 3rd March I will start a new adventure in my life which only also will bring more glamour to Spotding! Much more about that next week. In between all that I’ll try to find time to edit all the amazing closet I have been filming lately. Busy bee! I am totally on it on instagram, so please follow me there too and you will break my heart! <3 @spotding

See you later xxx

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