I asked my friends behind BAST Magazine to do a little Q&A on their latest issue! Read below.
All the best from sunny Barcelona x Fiona
BAST MAGAZINE Q & A: Can you tell me a little about BAST magazine? Bast magazine is a Danish/Icelandic online magazine founded in 2011, focusing on fashion, music and art within wonderful Scandinavia. The issue is published online 4 times a year and has grown increasingly since we started. We have now readers from over 60 countries around the world which we find quite pleasant.
What is special about this recent BAST issue? and is there any particular trends that you have focus on? Bast no.11 was launched for the first time in print during Reykjavik Fashion Festival where the main focus was Icelandic Fashion. The Icelandic Fashion scene is still young and small but we have a few really talented designers out there which has been a great journey to follow. Bast magazine will always focus on young and up coming talents within fashion, music and art and therefore it was really fun to work with the Icelandic designers for the issue. We did a fashion editorial with the designers which came out great. Go and check out the issue online here: http://issuu.com/bastmagazine/docs/bast_rff_fyrirnetid
Are you working on any special projects or collaborations at the moment? We are working on a new fashion film at the moment and then we recently launched a brand new website were we announced two new members to Team Bast, go and check them out at www.bast-magazine.com. Bast is also getting ready for the all the great music festivals, first stop Distortion and Roskilde Festival and then festivals in Berlin and Iceland – Never a dull moment for Team Bast.
I love the Fatima hand symbol. This design might be the right ones. I must go to Selfridges or Harrods which is where they sell Thomas Sabo in London. 1/ Glam & Soul Pendant 179 pounds 2/ Glam & Soul Pendant 105 pounds
I am inspired by both women’s and mens fashion and these two designers behind the Swedish brand COMMON have in my opinion something special going on. That’s why I have asked them a few question to get to know more about their brand. I also love their previous collection where they presented prints on bumper jackets and cool caps, which I could see myself wearing. I believe there are much more to come from COMMON and I can’t wait to see how they transform their design into women’s fashion too.
Common Interview with the Swedish designers Saif Bakir & Emma Hedlund
Fiona Jane: You have previous worked with Kanye West, Wooyoungmi, House of Holland, and COS. What made you decide to start your own fashion brand?
It was when we helped sett up Kanye’s studio and label in Paris that we came to realize that we could be doing the same thing for us and this triggered the desire to run our own label. So when Kanye decided to move the studio to London we thought it was time for us to set up Common.
FJ: What is the inspiration for your AW14 collection?
The AW14 collection is inspired by the engineered, polished and purified world seen in Andrew Niccol’s Gattaca film, where the past and future are combined and interconnected to create a perfect balance of classic sartorialism and modern aesthetics
FJ: What have happened for the Common brand since 2009, when you won the H&M and Swedish Elle’s newcomer award?
We won the award January 2013. Its not long ago but we have since then pick up a few other awards including the NEWGEN MEN where we got there opportunity to showcase during London Collections: Men in January
FJ: You both studied in London, so what are your favorite inspirational hang outs there?
London is a great place for inspiration. Its very dynamic, divers and multicultural so really anywhere you go there is always something that would inspire.
FJ: Are you planning to design women’s wear one day?
We do get that question quite often. Emma did actually graduate from BA womenswear at Central St Martins and did the womenswear at Kanye so the knowledge and possibility is definitely there.
FJ: Congratulation that you received the Topman-sponsored NEWGENMEN support at this season’s London Men’s Collections. What are your expectations for the next season?
Thank you! we are very grateful for the support we have received Topman and The British Fashion Council. Our AW14 collection was well received and hope that we can do an even bigger and stronger collection in the coming season.
Hey guys, I am back in London after Milan Fashion Week where I have been taking loads of great street style and backstage photos. These pictures I took at Somerset House where I discovered some new cool brands; Romance was born, TZUJI, Georgia Hardinge etc. Click on the images to see more. I am doing way too many things at the moment and I am quite stressed I must say (in a good way). I am so excited to share some VERY good news with you. Saturday 1st March will be the launch day for a new CLOSET project that I have been working on lately. I am doing it together with my good friend who is based in Monaco, yes very glamours! Monday 3rd March I will start a new adventure in my life which only also will bring more glamour to Spotding! Much more about that next week. In between all that I’ll try to find time to edit all the amazing closet I have been filming lately. Busy bee! I am totally on it on instagram, so please follow me there too and you will break my heart! <3 @spotding
See you later xxx
These looks from ZARA’s recent Spring look book and campaign are amazing. I could see myself wearing it all. I am planning to go to Spain soon and that is always when I buy tons of Zara stuff. Just because it’s 20% cheaper than anywhere else. I can’t wait for Summer now. xx
These beautiful ACNE sunglasses would be so perfect for my upcoming Mexico trip. Santa Santa hope you can hear me!?
Last weekend my friend Sandie visited me in London and we had so much fun shopping. She came for two days only and came home with a lot of good things, both vintage, high street and high fashion. Read more below. I have also attached the first Spotding Closet video that I have done. It’s my Sandie girl who is featuring- WATCH and get inspired!!
Pictures above: 1/ Sandie is loving LEON the naturally fast food chain. 2/Me & Sandie chilling after shopping at Topshop. 3/ Sandie is loving her new paliet knit from Topshop. 4/Sandie and I got street styled by Glamour UK. 5/Sandie enjoys London and hanging on the red busses!? 6/At Lucy & Disguise vintage Sandie found an amazing “candy” colored dress – the perfect wedding dress if you were getting married. You can shop their hand -picked vintage HERE.
Fiona Jane: How was your London shopping adventure last week? Sandie: Amazing visiting friends, getting my Burberry and eating gluten free at Leon’s.
FJ: How would you describe your style? S: I’m afraid you can’t put it down on one paper – schizophrenic perhaps – one day this and the next day something else – But you will always see me with a little print, color or sequins. I have a mickey-mania thing going on – actually it started in London 20 years ago… come and see my Mickey Mouse collection one day!
FJ: You have saved money and bought a Burberry trench coat whilst you were in London. Why was this a big wish for you? What were your thoughts on choosing the model/color? S: Burberry is a classic – and black because it then can tone down my craziness. I think it is possible to wear everything with that coat and I can’t wait until the sun is back in Copenhagen.
FJ: What was your impression from London the two days you were here? S: Loved it – I am coming back soon. There were lots of tourists of course, but there were so much visual to be inspired by.
FJ: Where would you recommend other shoppers to go in London? S: Do like me – wear sneakers and stroll… get away from Oxford Street – seek and you’ll find the right places.
Get your own Burberry trench coat HERE – Happy Shopping!
I love Oh Land’s music & style (and also her new website made by B14)! The other day I got stopped by a street style photographer from Glamour (UK) and one of the question was, what is your style icon? Normally I don’t I have a certain style icon, course I am inspired by everything around me, weather it is friends, magazines or at a art gallery. But if I should mention one style icon it could very well be Oh Land, as she always looks so cool with her own personal look. I met her during Copenhagen Fashion Week in October here and blogged about her again here.
Anne Sofie Madsen is one of my favorite Danish designers, and as you can see in these pictures her designs are incredible and super unique. During Copenhagen Fashion Week AW13 I produced a film together with Berthram’s. The film is about a collaboration between jewellery designer Maria Black and Anne Sofie Madsen for their AW13 show. But you still get a very strong insight in Anne Sofie Madsen’s universe which I have attached below. Anne Sofie Madsen recently won the design prize at “DANSK Design Talent” competition in Copenhagen.
Last but not least my friend Olivia Frøhlich, which photo style I love and are very inspired by. She took these beautiful photos with Oh Land wearing Anne Sofie Madsen’s designs. The colors, propositions – everything is perfect! See more of her amazing work here.
They all be perfect”Spotding closet” girl in my opinion. What do you think?
XXX Happy Saturday!